Lifelong Crush welcomes new SVP Strategy

As Lifelong Crush continues to be defined by its ability to create consumer crushes on brands by repeatedly driving relevancy grounded in a cultural beat, the agency is excited to announce the arrival of Geoff Gingerich in the role of SVP Strategy.

A student of the human condition, with a formal background in Anthropology, Gingerich will lead the agency’s growing strategy team. He brings significant leadership and strategic experience with award-winning brands and a wide array of clients including Google, Hershey Canada, Spotify, Bud Light, Egg Farmers of Canada, LCBO, McDonald’s, McCafé, DoorDash, Sephora, and Simons at previous agencies including Cossette, Virtue Worldwide (Vice’s Agency), Anomaly and Lowe Roche.

“Geoff is a rare strategic talent, with a passion and background in connecting to the cultural beat. He also happens to have many people in our shop singing his praises from past lives. He’s exactly what we were looking for to lead the Lifelong Crush strategy team,” says Founding Partner and Chief Strategy Officer Jay Chaney. “His belief system about how to build effective brands, his rigour and his emphasis on real results matches our own”, adds Managing Director Caroline Kilgour.

“The culturally driven mandate of ‘unconstrained ideas forever’ at Lifelong Crush along with the concentration of world-class creative, business, and strategic talent here makes this an inimitable opportunity. I’m proud to be part of it all and excited to dig in” says Geoff.

Gingerich will work closely with Chaney to continue to grow both the department in Lifelong Crush and the strategic offering across the agency’s expanding client roster.