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Creative Award
Paris, France
ERA Coalition - "Woman Corp Hero (Case Film)" by PHNX Awards 2023

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TitleWoman Corp Hero (Case Film)
Agency
Campaign WOMAN Corp
Advertiser ERA Coalition
Brand ERA Coalition
Date of First Broadcast/Publication 2022 / 11
Business Sector Institutional/Public Interest/Non-Profit Org.
Story For 100 years, The ERA Coalition has been fighting to get the Equal Rights Amendment recognized, so American women could have equal rights under the Constitution. They tried marches, rallies, and protests - but nothing was working. We knew we had to do something radical because the state of women's rights was only getting worse, not better. Infuriatingly, there was one entity the government loved increasing rights for... corporations. So, we incorporated. Creating Woman Corp, the first American woman who had equal constitutional rights, she just didn't have a pulse. We did everything corporations do from hiring a CEO, getting a board of directors, making swag, creating a community movement on Linkedin, and a corporate video. Ultimately, it caught the attention of the American government, and the ERA bill was reintroduced to Congress.
Media Type Corporate/Brand Identity
Length
Chief Creative Officer of California and Global Chief Creative Officer of PR Lisa Bright
NA President and Chief Creative Officer of Ogilvy Chris Beresford-Hill
Executive Group Director Debra Fried
Associate Creative Director Rachel Chapman
Associate Creative Director Meghan Howell
Associate Creative Director Winston Noel
Associate Creative Director Vinicius Sousa
Creative Director Remy Glock
Art Director Barbara Polanco
Designer Sarah Ko
Copywriter Allie Jones
North America George Sholley, Head of Production
Executive Producer Seng Rimpakone
New York President Carina De Blois
Account Director Erin Sheehan
Account Supervisor Elise Horsak
Social Strategist Olivia Prendergast
Senior interface developer Henry Bradford
Global Chief Communications Officer David Ford
SVP of Public Relations Stefanie Schmit
Vice President of Earned Media Relations and Strategy Erin Cohen