For five days in April, Adidas and Accenture Song filled the Stockholm streets with runners who competed for shoes, kit and tickets to a marathon. The route markers were advertising billboards that had been transformed into dynamic checkpoints, where participants could connect with their devices to check their progress, assess their speed and find new routes. Local running groups and influencers joined the innovative race, intensifying the competition and spreading the word. |
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Title | The billboard Run |
Agency | Accenture Song Nordics |
Campaign | The Billboard Run |
Advertiser | adidas |
Brand | Adidas |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Web Film |
Length | |
Art Director | M...us Lu....ll Subscribers Only |
Copywriter | R...us An.....on Subscribers Only |
Digital Design | L...sa Be.....tte Subscribers Only |
Account Director | M...n Ve....nd Subscribers Only |
Colorist | T...s C....en Subscribers Only |
Sound Designer | J...n H...er Subscribers Only |
Post Production | Pe....le T...p Subscribers Only |
Production | S...et .�r N..ra Subscribers Only |
Director of Photography (DOP) | E...s Be.....st Subscribers Only |
Creative Director | H...ig Br....er Subscribers Only |
Account Director | ..s M....up Subscribers Only |
Editor | C....ie A...ft An....on Subscribers Only |
Editor | A...rs Lu.....en Subscribers Only |
EP | Al.....ros B...s Subscribers Only |
Director | M...i .. Ch....ét Subscribers Only |
Producer | A..m ..l Subscribers Only |
AC | I..k Lu....rg Subscribers Only |
Production Assistant | E..k Sk.....gård Subscribers Only |
Web Programmation | R....rd S....er Subscribers Only |
Client Supervisor | R....ka P....on Subscribers Only |
Chief Executive Officer (CEO) | Al.....er B....öm Subscribers Only |
Technical | Jo....an Jo.....on Subscribers Only |
Web Developer | S...a Wa.....erg Subscribers Only |