Fundación Nuestros Hijos - "Other Patients"

VML Chile

VML Chile Santiago, Chile

2124

Title	Other Patients
Title (original language)	Otros pacientes
Agency	VML Chile
Campaign	Other Patients
Advertiser	Fundación Nuestros Hijos
Brand	Fundación Nuestros Hijos
Date of First Broadcast/Publication	2024 / 4
Business Sector	Charities, Foundations, Volunteers
Philosophy	This is a campaign that supports the foundation's New Mental Health Program for Parents. The initiative reveals the hidden aspects of childhood cancer, showing the harsh reality that parents and caregivers face with their children during the disease. According to the US National Institutes of Health, these adults may experience symptoms similar to those of their children due to a lack of attention to their mental health.
Media Type	Web Film
Length	122 seconds
Global Chief Creative Officer	Debbi Vandeven
Deputy Chief Creative Officer	Rafael Pitanguy
Regional Chief Creative Officer	Nino Goldberg
Deputy Regional Chief Creative Officer	Daniel Minaker
Deputy Regional Chief Creative Officer	Sebastian Tarazaga
Chief Creative Officer	Raimundo Undurraga
Creative Vice President	Samer Zeidan
Creative Director	Enzo Vargas
Art Director	Trinidad Ayala
Art Director	Ailline Ravillet
Copywriter	Valentina Baeza
Copywriter	Natalia Ponce
Designer	Catalina Zambra
Designer	Diego Prado
Maker	Catalina Carreño
Photographer	René Ocaranza
Filmmaker	René Ocaranza
Production Company	Accion Films
Director	Francisco Recabarren
Executive Producer	Camila Pazols