Title | SickKids Airbnb |
Brief | SickKids is known as a state-of-the-art hospital, but most people don’t realize that the building itself is vastly outdated. These limitations are particularly felt in the Paediatric Intensive Care Unit, where families have no space, privacy or comfort. There’s only one way to truly experience the dire surroundings: spend a night there. Welcome to SickKids Airbnb. Using interviews with families, doctors and nurses, the agency created an authentic re-enactment to immerse guests in the experience. The listing went live on Airbnb, to be booked for a night like any other rental. |
Agency | No Fixed Address |
Campaign | SickKids Airbnb |
Advertiser | SickKids Foundation |
Brand | SickKids Foundation |
Posted | November 2019 |
Business Sector | Disease Awareness, Support Groups & Associations |
Story | The mission of SickKids Foundation is to inspire our communities to invest in health and scientific advances to improve the lives of children and their families in Canada and around the world. |
Media Type | Ambient |
Editorial Offline | Rooster Post Production |
VFX & Color | Alter Ego |
Agency | No Fixed Address |
Chief Creative Officer | Dave Federico |
Chief Creative Officer | Josh Budd |
Associate Creative Director | James Leake |
Copywriter | Dylan Wagman |
Art Director | Luan Pirola |
PR manager | Erin Banting |
PR | Mackenzie Biddie |
PR | Jessica Hoffeldt |
PR | Nicki Wong |
Media Agency | OMD Toronto |
Production Company | WDI MEDIA Inc. |
Director / Producer | Will Dempster |
Director of Photography (DOP) | Christian Bielz |
Technical Director | Nick Marinelli |
Editor | Colin Murdock |
Junior Editor | Shane Preston |
Producer | Alanna Homuth |
Colorist | Eric Whipp |
Color Assist | Jonah Venneri |
VFX Artist | Hali Gale |
VFX Producer | Spencer Butt |
Sound Production | SNDWRX |
Sound Designer | Didier Tovel |
XM House | WXM |
XM Producer | Nicole St. Jean |
XM Supervisor | Damian Wright |