Title | Lookbook 9 |
Agency | VCCP US |
Campaign | White Claw x TOMBOGO |
Advertiser | White Claw Hard Seltzer |
Brand | White Claw x TOMBOGO |
Posted | December 2023 |
Business Sector | Alcoholic |
Story | Hard seltzer isn’t the first thing that comes to mind when we think of fashion and arts. Until now. White Claw is disrupting the fashion industry through a new partnership with TOMBOGO featuring an entire capsule collection. Developed in partnership with White Claw’s strategic and creative agency of record, VCCP US, as well as Edelman, Haworth, and Ten35, the collection drops today with a kick-off event at Maps Wynwood in tandem with one of Miami’s biggest weeks of the year. HighSnobiety facilitated the partnership. The activation will feature a pop-up art installation showcasing the capsule collection, a White Claw bar exclusively serving vodka, and a custom t-shirt station in a custom-branded venue. Denzel Curry, a Miami-born and raised rapper best known for his songs “Ultimate” and “Walkin,” will headline a performance at White Claw Mainstage. Each piece of the collection features custom can tabs in the White Claw brand flavors with logos placed on the corners. Contrast stitching incorporates White Claw’s famous color-coded tabs to pull together the core pieces, including pockets to specifically fit a White Claw can. The streetwear collection includes a button-down shirt, jacket, and pants. There will also be one of a kind pieces including a jeweled necklace, earrings and bracelet, as well as a belt made entirely out of can tabs. The launch comes on the heels of White Claw’s initial partnership with TOMBOGO to launch a CLAW bag during New York Fashion Week. |
Media Type | |
Chief Creative Officer | Jed Grossman |
Head of Account Management | Jordan Wood |
Group Creative Director | Gianmaria Schonlieb |
Account Director | Xi Chen |
Account Director | Allegra Dowding |
Strategy Director | Luke Alexander-Gross |
Design Director | John Olson |
Account Manager | Emily Inzero |
Creative Director | Nikki Mirsaeid |
Chief Strategy Officer | Jonny Shaw |
Strategy Director | Kenny Lloyd |
Content Creator | Greer Hiltabidle |
Content Creator | Madeleine Fournier |
Designer | Dana Johnson |
Account Director | Jacob Cochran |
Brand Partnerships Director | Matthew Talomie |
Strategy/Planning | Edelman |
Marketing Director | Chelsea Nemec |
Strategy/Planning | Ten35 |
Senior Account Executive | Maya Gossett |
Account Supervisor | Marilyn Vazquez |
Strategy/Planning | Haworth |
Media Director | Amanda Pederson |