| Title | The World of Tim Burton |
| Agency | 4HK |
| Campaign | The World of Tim Burton: Hong Kong |
| Advertiser | 4HK |
| Brand | Tim Burton |
| Date of First Broadcast/Publication | 2016 / 9 |
| Business Sector | Cinemas & Theatres |
| Story | 4HK first project was working with the mastermind genius behind Edward Scissorhands, charlie and the chocolate factory, Batman, Frankenweenie and the Nightmare before Christmas TIM BURTON. It was Tim Burton's first time in Hong Kong and we were tasked to help with the digital support of the bringing the exhibition to life. Working with the PR and Tim Burton's team, we manage to bring Tim Burton's unique personality to Hong Kong's audience. We were tasked with building the digital presence with their website, social media, video production and assisting with merchandising. The months leading up to the exhibition Tim Burton's blockbuster hit Miss Peregrine's Home for Peculiar Children debuted just before the launch adding to the anticipation of Tim Burton's Exhibition. It gave a perfect platform for us to leverage the noise and publicity of the movie and helped managed the movie's debut. Through the incredible 6 months 4HK has the worked with an amazing group of partners, parties and sponsors including Swire, Michael Lau, HKAPA (Hong Kong Academy for Performing Arts), Kelly Support Group, LinkedIn and more to provide creative solutions and unforgettable moments! |
| Media Type | Digital |